Design and code from the same hands
The lead offer is flow optimisation: one flow, one metric, researched, redesigned and tested until the number moves. Around it sits the wider work: product-market fit, brand identity and web development.
Flow optimisation
We pick one flow and one metric, agree the target, and measure where it stands today.
Analytics, session recordings and user interviews show where people leave the flow and why.
The new flow is designed and built by the same hands, ready to ship without a handoff.
The new flow runs against the current one until the result is clear.
You get the result, what changed, and what to test next.
Product, brand and web
Discovery, validation and a new product model when the direction has to change. The Usersnap pivot drove 500% MRR growth within six months.
Logo, typography, colour, and the working asset kit. Built as a system that holds up across a site, a product, and everything that follows.
Sites designed and built end to end. From first sketch to deployed code, without handoff loss or a separate development quote.
Logos
020
Doona
Landco Holdings
Landco Holdings
Cafetery
Cafetery
Dag
Michael Azoulay
Sheinkin Hotel
Daniel Arev
Sheinkin Hotel
Fullstop
Jacob Samuel
Noa Sadeh
Malox
Klimabonus
Atly
Real
Onnanoko
OnSlide
FuelArtworks & Experiments
009Publications & Awards
Fully Booked by Die Gestalten
Die Gestalten Verlag's Fully Booked: Cover Art & Design for Books surveys contemporary cover and book design, gathering work that balances market demand against sophisticated visual and editorial thinking, alongside essays by Katherine Gillieson and Maria Fusco. The publisher contacted me to contribute a cover design, and my Albert Camus series was published in it. The Stranger, The Fall and The Plague are reimagined as manila windowed envelopes, each printed on raw kraft stock with a die-cut window whose shape answers its title. A narrow mail slot for The Stranger, a tall slit for The Fall, a broad square for The Plague. The conceit turns each book into a piece of undelivered correspondence, sealed, anonymous, waiting to be opened.
Asia Mobile Summit 2014
Typost, a mobile tool I founded for designing typographic posts and placing them straight onto social channels, won Crowd's Favourite at Asia Mobile Summit 2014. I built it as solo founder, taking on product, design and business, hiring the development team and going from concept to the App Store in three months. It reached 2,400 active users with no marketing spend, years before Stories or Canva's mobile rise made the behaviour mainstream.
Studio Ross is an interdisciplinary design practice specializing in digital products, brand identity, software, and visual communication. Based in Zurich, the studio partners with clients, agencies, and companies worldwide, providing flexible, plug-and-play design services for commissioned projects.
Liron Ross led Atly's product and brand design, guiding the product from a social discovery tool into an AI-driven personalized mapping ecosystem. His work spanned product strategy, interaction design, systems thinking, product branding and marketing. He led the pivot and full redesign of Usersnap, which went on to be acquired. In 2021 he designed the brand identity and UI for Klimabonus, Luxembourg's national climate-incentive programme. He also founded Typost, winner of Crowd's Favourite at GSMA's Mobile Asia Expo 2014.