OnSlide

OnSlide was a location-based mobile commerce application designed to compress the distance between retail promotions and the consumers in physical proximity to them, connecting shoppers to deals at the precise moment when purchase intent was highest. The studio was engaged to develop a visual identity for the application, and the solution it constructed was one of typographic intelligence: rather than illustrating the application's function through conventional iconography, the identity was built from within the brand's own name.

A formal exchange between the percentage sign, the universal symbol of commercial discount, and the 'on' prefix already embedded in the application's name produced a mark that was both functionally legible and graphically inventive. The design articulated OnSlide's core proposition through purely typographic means, demonstrating that communicative precision and formal economy are not in conflict, that the most direct answer is often also the most considered one.