In 2021 I was commissioned to lead the design for Luxembourg's green energy incentive programs with the aim of getting citizens excited to get involved in the programs and the incentives it is offering.
Create an engaging and recognizable brand identity including slogan, graphic assets, and examples user interface implementations.
Commissioned by Sensity.
The logo embodies Luxembourg's green energy program through two core elements. An arc symbolizes the encompassing nature of climate, while a plus sign represents the incentives offered by the government. The plus is cleverly constructed from two mirrored "L" shapes, simultaneously alluding to Luxembourg and the reciprocal relationship between people and the environment.
Our goal with the Klimabonus interface was to create a clean, intuitive experience that makes sustainable choices feel accessible and engaging. We opted for a bright, optimistic color palette to convey a sense of positive action, while the simple, friendly illustrations communicate the core areas of the program in an easily digestible way.
The layout is designed for clarity, prioritizing key information and calls to action to guide users through the available subsidies and initiatives. We aimed to strike a balance between providing detailed information and maintaining a user-friendly feel, ensuring that anyone can navigate the site and discover the benefits of the Klimabonus program.
The Klimabonus program in Luxembourg has achieved significant successes since its implementation. The scheme has effectively promoted energy-efficient renovations, sustainable housing construction, and the adoption of renewable energy systems. In the mobility sector, it has successfully encouraged the purchase of electric vehicles, with 3.3% of passenger cars in Luxembourg being battery electric vehicles in 2022, surpassing the EU average.
Additionally, the Klimabonus initiative has supported the installation of over 75,000 dwellings with external solid wall insulation, demonstrating its effectiveness in improving energy efficiency in existing buildings. The program's comprehensive approach, covering housing, mobility, and forestry, has contributed to Luxembourg's broader climate action goals and energy transition efforts.