Cap Typeface

Brand Profile

Cap is a bespoke bilingual typeface, designed in parallel across Latin and Hebrew scripts, commissioned in conjunction with the studio's identity work for Comme il Faut. It represents the most fundamental layer of a brand's visual language: the typographic voice that precedes all other formal decisions, and through which every message, advertisement, signage, in-store communication, cultural programming, acquires its character and authority. The brief was precisely specified: a typeface that could carry Comme il Faut's handmade, avant-garde sensibility while remaining fully legible and deployable at every scale across which a multi-venue cultural institution operates.

Design Strategy & Execution

Cap was designed as a structural response to the identity challenge Comme il Faut presented. A brand operating simultaneously in fashion, hospitality, culture, and retail, across two scripts, at scales ranging from intimate in-store signage to large-format advertising, required a typographic voice that was unmistakable in each context without becoming coercive. The letterforms were constructed to convey hand-drawn warmth while maintaining the geometric discipline that legibility at scale demands. The bilingual scope, Latin and Hebrew, introduced formal constraints that the design navigated by developing a consistent underlying rhythm between the two scripts, ensuring that Cap reads as a single designed object rather than two separately adapted alphabets grafted together. The typeface became the instrument through which Comme il Faut speaks across every field it inhabits, giving a complex, multi-vocal institution an irreducible and unmistakable voice.

Proof of Success

Deployed across all brand communications for Comme il Faut, an institution with nearly four decades of continuous operation.
Bilingual design (Latin + Hebrew) confirms the typeface's functional range across the full scope of the brand's audience and applications.
Embedded within one of Israel's most ethically recognized fashion institutions, among the world's most ethical companies in its category for three consecutive years per the Ethisphere Institute.