DÅG

DÅG is an industrial design practice, a two-person studio whose output centers on lighting systems of architectural scale and formal precision. The studio was engaged to develop a visual identity, poster series, and print collateral for the duo under the constraint of a limited production budget, a condition that became, rather than a limitation, the formal proposition of the project. The most considered decision was structural: rather than treating publicity materials and packaging as separate objects with separate costs, the studio collapsed the two functions into a single designed artifact. Posters were engineered to unfold as delivery envelopes for promotional materials, eliminating redundancy while transforming a functional object into a medium for environmental communication. When displayed consecutively, the poster sequence produces a continuous pattern that directly references the geometric character of DÅG's lighting systems, collapsing the identity into the work it represents, and converting a budgetary constraint into a statement of formal intelligence.

Commissioned by Roof.