Atly app redesign

Currently Design Lead at Atly, helping guide the product through a major evolution: from a social discovery tool into a personalized mapping ecosystem powered by data, AI, and user taste.

The role spans product strategy, interaction design, and systems thinking, translating complex geospatial data and behavioral signals into intuitive experiences that help people discover places that actually fit them. This work supported Atly's transition from pre-revenue exploration into a commercially active product, contributing to stronger adoption, clearer market positioning, and new revenue opportunities.

Current focus centers on designing how Atly works in an AI-native world: shaping how the product collects, analyzes, and turns large-scale data into personalized recommendations while keeping the experience fast, simple, and approachable.

To support a younger, mobile-first audience, the interface was moved away from deep menus and heavy page structures toward a more fluid, single-surface experience. The result is a product that feels lightweight and immediate, while still carrying the depth and utility of a professional mapping tool.