In 2013 founded Typost with the idea to create a simple tool for mobile users to design posts and target various platfroms (social posts, email, banners etc). Back then, Instagram stories or Snapchat did not exist and I identified a market need that I thought the app could serve.
As a solo founder I hired a team of developers for developing the MVP version of the app, while I took care of all the other aspects of the app. From business plans and pitchdecks to user flows, interaction design and demonstrating behaviours and animations.
As marketing needs were quickly transitioning into the digital realm i've identified a need for an app that could help small businesses quickly design post ads and place them on various channels. The existing solutions at the time were time consuming and too expensive for SMB's.
Typost promise was to provide a simple tool to design and place ads online without the need to hire designers or marketers which were anyways out of scope pricewise to thses kind of businesses.
The app was launched on Apple's app store in July 2013, 3 months after its conception and without any marketing efforts gained 2400 users within a few months. My intention was to launch this MVP version of the app to use as a proof of concept, create a user base and get funded. Unfrotunatelly I failed at getting funded and without an investment, the app had to be discontinued.